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0 Awareness Campaign
This is a transcript of a chat I had with a marketing expert at Facebook Meta.
I will test this technic for my release and let you know.
What he told me is the opposite of what I learned to do far in various marketing courses… Since my success is average, trying something different is a good idea.
I’ll update this article after the campaign’s over.
Awareness Campaign – How To
This campaign is the best objective to get in front of as many people as possible for as low a cost. This treatment optimizes Reach, maximizing the number of impressions your ads receive. You can create this campaign in Ads Manager, where you can find the step-by-step process here: Steps By Steps.
During the setup process, use strong interests in the targeting to cut out some excess spending and focus on people more likely to respond to your ad.
Typically we recommend an audience between 2 and 10 million as more or less could affect performance. Here are some other best practices for detailed targeting
To help you get the most out of your results, select Reach as the optimization for ad delivery.
You want to select Automatic Placements/FB/IG/Messenger/Audience Network for placements. This will allow your ad to be shown across these specific platforms.
For this objective, the budget recommendation is $200 for a 28-day ad and $50 for a 7-day ad. The recommended budget will allow your campaign to run at scale.
This lifetime budget should be spent over a minimum of 7 days and up to 28 days.
Do note that if the ad runs over 14 days, we recommend that you change the creative to keep the ad fresh!
Set your campaign duration to what best fits your business’s needs.
I recommend using a video for the creative as it has proven more engaging than a still image. Videos optimized for mobile are recommended as most will see them on their phones. Easy-to-follow video guides, downloadable planning briefs, and creative app recommendations to get you started with the Facebook Mobile Studio.
Lastly, I wanted to mention text usage within ads. We highly recommend keeping your text down to 2 or 3 lines as most users will not click upon the “Read More” button that appears once you go passed this limit. We recommend keeping your text short and straight to the point.
I also recommend that during holidays and seasonal moments, such as sales, you increase your typical budget by 25% to keep up with the competitive market around those times.
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